Custom maps for commercial real estate marketing can be a useful tool for showcasing properties and providing context for potential buyers or tenants. These maps can include detailed information about the property and its surroundings, such as the location of nearby amenities, transportation options, and other relevant features.

There are a few key elements to consider when creating custom maps for commercial real estate marketing:

1. Scale: Make sure the map is at an appropriate scale so that viewers can easily see the property and its surroundings.
2. Accuracy: The map should be as accurate as possible, with correct locations and distances for all relevant features.
3. Relevance: Include only the information that is relevant to the property and its potential buyers or tenants.
4. Design: The map should be visually appealing and easy to understand. This may involve using different colors or symbols to highlight different features.

These maps can be created using a variety of tools, including mapping software, CAD programs, and even hand-drawn sketches. Particularly in 2022 we have found that working with seasoned professionals that develop your custom maps makes the difference in the quality but also strength of the map you need for your property.

For example, a graphic designer without CRE experience may create a beautifully branded map for the property being sold. However, unless they have the CRE background, they will not know what types of amenities, roads, vehicles counts, to include based on the property type.

There are many different types of commercial properties that can be marketed to potential buyers or tenants. Some common types of commercial properties include:

1. Office buildings: These are buildings specifically designed for use as office space, and may be occupied by a single business or multiple businesses.
2. Retail properties: These properties are used for the sale of goods and services to the general public. They can include standalone stores, shopping centers, and strip malls.
3. Industrial properties: These properties are used for manufacturing, warehousing, and other industrial purposes. They may include factories, warehouses, and distribution centers.
4. Multifamily properties: These properties include apartments, condominiums, and townhouses that are occupied by multiple families.
5. Hospitality properties: These properties are used for the accommodation of travelers and tourists, and may include hotels, motels, resorts, and bed and breakfast establishments.
6. Land: Commercial land can be used for a variety of purposes, including development of new properties or as a long-term investment.
7. Specialty properties: These properties are used for a specific purpose, such as a self-storage facility, a golf course, or a marina.

Each type of commercial property has its own unique features and considerations, and it is important to understand the specific needs and requirements of potential buyers or tenants when marketing a particular property.

The type of custom map needed for a particular commercial property will depend on the specific characteristics and features of the property, as well as the intended audience for the map. Some general guidelines for choosing the right type of map for different types of commercial properties include:

1. Office buildings: A detailed map showing the layout of the building, as well as nearby amenities and transportation options, can be helpful for potential tenants.
2. Retail properties: A map showing the location of the property within a larger shopping center or strip mall, as well as nearby amenities and transportation options, can be useful for potential tenants and customers.
3. Industrial properties: A map showing the layout of the property, as well as the location of loading docks, warehouses, and other relevant features, can be helpful for potential tenants.
4. Multifamily properties: A map showing the layout of the property, as well as nearby amenities and transportation options, can be helpful for potential tenants.
5. Hospitality properties: A map showing the layout of the property, as well as nearby amenities and attractions, can be helpful for potential guests.
6. Land: A map showing the location and size of the property, as well as nearby amenities and transportation options, can be useful for potential buyers or developers.
7. Specialty properties: A map showing the layout and features of the property, as well as nearby amenities and transportation options, can be helpful for potential buyers or tenants.

It is important to work with a professional who has experience creating custom maps for commercial real estate marketing in order to ensure that the map accurately reflects the property and its surroundings, and effectively communicates the information needed by the intended audience.

What has been your experience working with non-CRE focused graphic designers or map specialists? Let’s connect to see how we can help you develop the most strategic and well branded maps for the new year!