You’ve heard that email marketing might be one of the most cost-effective ways to reach potential customers and business partners, but how do you make sure you’re getting it right? If you’re involved in real estate, we’ve got your back! With so many companies and agents offering a dizzying array of services and software, it can be hard to know where to start
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FocusedCRE is a fully remote commercial real estate marketing agency, built to collaborate beyond the walls of a traditional studio. We offer the industry a one-of-a-kind outsourcing solution for all your marketing needs, giving you the flexibility you deserve.
About Us
Attracting talent from various locations across the United States, we form cohesive real estate digital marketing teams that complement your strengths. From our communication to our development infrastructure, FocusedCRE is designed for close collaboration with distributed teams — including yours.
We know how the best email campaigns work, in their strategy, execution and timing. We know how to write the headlines that grab attention and how to craft email products that build your brand and establish you as the expert. The customers are out there waiting for your emails to find them. We’ll work with you to make that happen.
Email marketing can be one of the most cost-effective ways to reach potential customers. But how do you make sure you’re getting it right? It can be overwhelming to make the right start with so many average service providers. But you don’t need to worry when Focused CRE is here. In this guide, we’ll discuss how email marketing for real estate works and how to grow your business with it.
You can use it as a tool to connect with potential buyers, sellers, tenants, and landlords. Here is what you need to know.
There are 3 main types of email marketing: bulk emails, drip campaigns, and triggered emails. Bulk emails contain one message delivered to a larger audience at once. Drip campaigns allow you to send several messages over time to your contacts. Finally, triggered emails are sent to your contacts based on their responses.
Drip campaigns may include sending information about upcoming open houses to those who have visited your website. Another way to use drip campaigns is to keep your existing clients updated about market trends. Use these tips from Focused CRE’s experts to set up your first campaign successfully. But, let’s first figure out what is a real estate campaign and why you need it.
A real estate campaign simply means sending emails to your potential customers. These emails can be everything from newsletters about market trends, and upcoming property events, or notifications about new property listings in your area.
Personalized emails are 53% more likely to be opened: The days of spammy newsletters being sent out to people are quickly getting older.
Personalized subject lines are 55% more likely to be opened: In our experience, most companies don't even bother personalizing their subject lines, but those that do have a clear advantage over competitors.
Emails are 6 times more likely to be opened on a mobile device: In just two years, mobile email opens have increased by 2x.
When it comes to real estate marketing strategies, email has been and still is one of the most effective ways to reach your ideal clients. Running a real estate marketing agency is about more than sending emails. It’s about listening to what your clients want and crafting an irresistible offer for them.
To ensure a successful email marketing campaign you should answer these questions. Who is your target audience? What types of email campaigns are the most successful? How can you prevent your emails from going to spam? Relax if you don’t have these answers. This is where you need an expert like Focused CRE that can do all the heavy lifting for you.
To write compelling emails here are a few tips that you should keep in mind. Plus, you can use the templates given below to make things easier.
Your emails will get higher engagement if they are short and valuable. Write short emails that are to the point, so that your reader can easily scan them and understand your message.
A subject line plays an 80% role in your email success. Irrelevant subject lines will always be ignored and your emails will end up in trash. Your subject line should be highly relevant, delivering only 1 message at a time to maximize your open rates.
One of your main goals with email marketing is to get people in contact with you, whether that's by visiting your website or giving you their name and number so you can contact them personally.
Real estate agents who use real estate email scripts for seller's email marketing provide buyers with updated, fresh information on listings throughout their house hunt.
Here is an example template;
“Hi [first name],
I'm [your name] and I'm a broker at [real estate company]. I just wanted to introduce myself and let you know that we are experts in helping people buy or sell their commercial real estate space. We would love to have a conversation with you about how we can help you achieve your real estate goals.
If you're interested, please feel free to contact me at [phone number] or visit our website at [website address].
Thanks!”
Email marketing software simplifies email campaigns, bringing you a better ROI from your lead generation efforts. Here is a list of a few email marketing software.
Getresponse: The No. 1 email marketing software on our list is GetResponse. This service offers a free 14-day trial, allowing you to test out their features and see if it's right for your business.
Mailchimp: The second email marketing software on our list is MailChimp. This service offers a free account that allows you to send up to 12,000 emails per month.
Sales require consistency and networking. For that reason, a single email might not be effective in meeting your goal and you have to follow up on your previous emails to get the best results.
In conclusion, real estate’s best marketing tool is “email marketing”. It’s an inexpensive way to build connections and grow your business. Contact us now for professional email marketing services to see your business thriving.
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