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You know your business like few others do. You know this, and your customers know this. But how do prospects who’ve never met you know? They might not. How can you find them to tell them if you don’t even know where they are?
A well-crafted blog can be the answer, positioning you as an industry thought leader and letting the prospects you never met come to you instead of you somehow having to find them.
Sixty percent of buyers make purchasing decisions after reading a blog about the given product or service. Nearly half read three pieces of content or more before deciding to buy, and frequently that content appears in a blog. The knowledge you have in your head about a wide range of issues in the business, knowledge that could be useful to prospects out there right now is the stuff that could make your blog fly and customers flock to you.
But there a few details. Like any industry, a commercial real estate blog must be produced on a timely and consistent basis to keep the attention of readership. Keeping your blog front and center means employing useful techniques to ensure your blog gets seen, such as using the right keywords, proper formatting and tagging.
Knowing your stuff doesn’t necessarily mean you know how to write it in a way that compels people to read. Quality content is key. But if you do know your stuff – and we know you do – our commercial real estate blog team can make sure your content works, generating leads, building sales or simply fulfilling your desire to inform.