Email marketing is an incredibly powerful tool that can drive staggering returns, according to industry experts. The trick is doing it right. That means segmenting your database into target markets to optimize efficiency and tracking results. While anyone can push send on an email, a professional commercial real estate email marketer will gain an understanding of your business, develop copy and graphics to meet your needs, and work through your preferred marketing platform to get your message out. The best email campaigns use multiple message types and are dropped regularly to coincide with market opportunities.