The commercial real estate industry relies on direct mail more than most industries. The mailing of attractive hard copy flyers and brochures to showcase properties and announce investment opportunities is a staple in the industry. To be effective, commercial real estate direct mail must include a strategy for delivering these pieces to your database of prospects, investors, and brokers to promote and generate maximum attention. Direct mail marketing requires perseverance and the watchful eye of a professional marketer to pay off. Put a well-designed marketing report, listing sheet, or announcement of a recent win in your target audience’s hands with a professional direct mail program.