Leveraging Video in Commercial Real Estate Marketing
People around the globe watch more than 1 billion hours of video daily. The medium accounts for more than 80% of global web traffic and more than 85% in the United States, according to Cisco Systems, Inc., a technology conglomerate based in San Jose, California.
Think about all the complications in properly showcasing a property to a client who’s not on site. An effective offering memorandum can help with pictures and text. But a Video OM can do so much more, taking the client on an inside walk-through or overhead for an expansive look at the site layout. Add music and words and, voila! Now, sellers can be armed with an OM that appeals visually and audibly.
