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5 Quick Tips to Instantly Improve Your Offering Memorandums
12 Jun

5 Quick Tips to Instantly Improve Your Offering Memorandums

Creating a professional commercial real estate Offering Memorandum (OM) is crucial for showcasing your investment opportunity. This document might be the first thing a potential buyer or investor sees about your company and its offerings. A well-crafted OM quickly builds credibility and highlights key details about the opportunity with engaging visuals and information.

Each OM should be tailored to the specific property and market. To help you stand out and capture investor interest, here are some tips from Focused CRE experts, for creating the best commercial real estate Offering Memorandum:

1. Visually Appealing

One of the key design elements of your offering memorandum is visual appeal. Make your content easy to read and engaging because, nobody enjoys reading long, dense paragraphs. Consider the following tips:

- Font selection: Choose simple fonts with good spacing. Pay attention to style, color, and weight.

- Structured hierarchy: Use clear headings, subheadings, and paragraph text to create a logical flow.

- Highlight key points: Make important information stand out with highlighting or bolded text.

- Bullet points: Use bullet points for quick scanning and to keep readers focused on short, snappy highlights.

2. Professional Imagery

People naturally pay more attention to visuals. Enhance your content with high-quality, professional photos that evoke emotion for a stronger impression.

Ensure you have high-resolution exterior and interior photos. Use aerial shots, neighborhood photos, and abstract stock images if your building isn’t attractive. These visuals can significantly boost the appeal of your offering memorandum.

3. Adding Maps

Showcase the location of your property by including a visual map or aerial image. A custom map looks more professional and fits better with the overall design than a copied Google map.

Add labels or call-outs on the map to highlight nearby amenities, transportation options, and corporate neighbors. This helps potential investors see the value of the property's location at a glance.

4. Optimize PDF File Size

Remember, the print file and the one you send via email or share online should be different. The web-based version of your offering memorandum should be compressed for faster downloads.

5. Always Include Call-to-Action

The best commercial real estate offering memorandum always moves your prospects to the next stage of the sales cycle. What action do you want them to take after reading the OM?

Make this clear by including a strong call to action at the end of the document. Clearly state what you want them to do next and encourage them to take that step.


Use OM Templates

If crafting an effective OM seems a hefty task, don’t worry. Focused CRE offers high-quality commercial real estate offering memorandum templates. You can use them and craft an attractive OM to get more Yeses. 

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