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Landing on the ideal website frequently begins with customers’ clicks to home or landing pages, where some commercial real estate firms’ chances of making a sale may end before it even got started. The business, after all, is about the thrill of the chase and the excitement of finding the right property. Lifeless home or landing pages kill the buzz, sending prospects clicking off to competitors.
Start with an understanding of the difference between a home page and landing page. A home page fills a general purpose, providing a menu of places users can go, serving as a kind of digital traffic cop to help users navigate their way through a site. A landing page is focused, providing a call to action and aimed at conversion – getting users pulled into the site, pushing them to interact with the company and creating sales or leads.
In both cases, the look and functionality of the page is critical. Everything from the visuals to the typography to the messaging says something about the company behind it, either commanding attention and compelling users to click through to another page to learn more or driving them away. Consider active, vibrant commercial real estate websites like these and ask whether yours delivers similar pop. If it does not, sales could be walking out the internet door.
Updates are easy in the right hands, specifically those of people who know commercial real estate, marketing and web design. First impressions are forever impressions. So …
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