Website

Development.

Don’t get caught with an out of date website.

At FocusedCRE, we love website development! In a world of out of date websites, we really enjoy wowing our clients with a professional & dynamic website that speaks to their brand, voice, services and vision. You want to showcase your strengths and most importantly, your experience – we want to help you achieve that.

First impressions are so important in our world. It takes roughly 100 milliseconds for someone to form a judgement about you. With more and more people going to the internet to quickly verify experience, what is your website saying about you? Are you building confidence in your company? In an industry built on relationships, you want to put your best foot forward.

Our industry expertise and focus makes the web development process an enjoyable one. Whether you are looking for a modern website, something more traditional & conservative, or something unique, we are here with you every step of the way to make this hugely important project a successful one.

Partnering with a company who understands and is passionate about the CRE industry is just an extra (but needed) bonus.

A Quick Website Checkup in 5 Steps

Trying to decide if your commercial real estate website needs an update or an overhaul? Here are some key considerations for all web platforms (remember, it needs to work on mobile as well as desktop):

Looks
matter

Visitors want
Answers

Structure is
Important

It all must
work

Update routinely
& religiously

Looks
matter

What is the first impression from clicking on the site? Does it appear attractive and professional? Google confirms that people make a decision about aesthetics in less than 50 milliseconds and love clean designs. Also check: Does your site build your company brand in look and functionality?

Visitors want
Answers

Are all the essentials covered on the site? Is a commercial real estate customer apt to find what he or she is seeking? Can a customer learn rudiments about the company in a few clicks? Is contact information readily available?  51% of people think “thorough contact information” is the most important element missing from many company websites.

Structure is
Important

Is the site logically and systematically structured so that users intuitively know where to go to find what they want? Or is surfing the site more like playing Where’s Waldo? 47% of website visitors check out a company’s products/services page before looking at any other sections of the site.

It all must
work

Nothing says go away like a website that loads slowly or where there are dead pages or buttons. Make sure images load and load quickly. Make sure clicks don’t carry users on a road to nowhere because if that happens, they might leave and never come back.

Update routinely
& religiously

Is there outdated material on the site? If so, that sends a message that the site is not being regularly tended and gives the business the same appearance it would have if the owner of a property let the grass and weeds grow. It means people don’t care, and that means users will take their business elsewhere.

$2,500

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Landing Page

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Landing Page

Perfect for new companies who don’t have a lot of content, or those just looking for a simplistic yet professional web presence.

$3,750

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The Vitals

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The Vitals

5 pages with the option to incorporate a 3rd party property API to display your property listings through dynamic feed.

$5,000+

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Optimal

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Optimal

5+ pages with a custom property database, off-market listings, virtual deal room capability, electronic confidentiality agreements and more. Sky is the limit!

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