Is your commercial real estate website pulling in new deals, or could it be sending potential clients elsewhere? In our fast-paced digital world, where more than 90% of real estate buyers kick off their search online, your website is often the first glimpse someone gets of your business. If it’s not up to scratch, you might be missing out on valuable opportunities before you even have a chance to make your pitch.

Importance of a CRE website

Imagine a top broker heading to an important meeting, fully prepared and confident. But despite this, their unprofessional appearance and poorly presented materials ruin the first impression, and the deal is lost before it begins.

This is what happens when a commercial real estate website doesn’t showcase the professionalism of your business. In today’s digital age, a clunky, outdated website can lose deals before they even begin. Your website needs to look sharp, work flawlessly on both desktop and mobile and function smoothly. If it doesn’t, the consequences are obvious:

1.    Mobile Matters:

Half of users will visit less often if a website isn’t mobile-friendly, and 3 in 5 will go to another site.

2.    First Impressions Count:

Users decide within 0.05 seconds whether they want to stay on the website or not.

3.    Visuals Are Critical:

Nearly 40% of visitors will leave sites that are unattractive or are slow to load.

A well-designed website is essential for promoting your company, generating leads, and bringing the professionalism expected from a commercial real estate firm in Indianapolis. Your website is often the first handshake with potential clients, the first impression that shows them whether you're the right partner for their needs.

For an in-depth look at the importance of CRE websites, visit our most recent blog post here.

3 Ways Your Website is Blocking New Business

These days, it feels like everyone’s a website expert, and businesses are in a mad dash to build the perfect digital presence that captures their brand. But here’s the big question—have you ever stopped to think about how your website might actually be holding your business back?

“We build 5-10 websites a month,” says Chelsea Brown, our CEO and founder. “Many clients have existing websites or landing pages, but a common mistake we see is not updating them frequently enough.”

With over 12 years in commercial real estate marketing, we’ve identified 3 common mistakes that could be blocking new business opportunities:

1. Not Including Alt Text or Following ADA Compliance

Adding Alt Text to your website’s graphics boosts SEO and ensures accessibility. ADA Compliance varies by state, but there are general rules to follow when launching a website. The Alt Text should be concise and describe the image’s purpose without using unnecessary terms like “image” or “icon.”

2. Not Sizing Your Images Correctly

Unoptimized images slow down your website, leading to a bad user experience and lower search rankings. Google’s research shows that if a web page takes more than 5 seconds to load, the chance of a mobile user leaving increases by 90%. Properly sizing and optimizing images can enhance speed, user experience, and SEO ranking.

3. Not Having a Designated Developer

Without a designated developer to manage your website, bugs, and issues can go unresolved, hurting functionality and Google ranking. We assign each client a marketing manager and a dedicated developer to handle any website changes promptly, ensuring your site remains effective and competitive.

For more information on increasing your CRE web traffic, visit our most recent blog post here.

5 Commercial Real Estate Marketing Ideas to Boost Website Traffic

The commercial real estate industry is rapidly evolving, especially since 2020. To stay competitive, you need a multi-channel approach that includes both online and offline strategies. Here are five proven marketing ideas to increase leads through your website:

1. Invest in Video Marketing

Video is a powerful tool for building curiosity and improving brand recall. Yet, only 50% of CRE businesses are using it. Start by sharing short, informative videos on social media or consider creating Video Offering Memorandums to showcase properties.

2. Email Marketing

Email marketing allows for targeted communication, which is crucial for building connections with prospects. Focus on creating a strategy that shares high-value content rather than just listings. Segment your email list and use automated follow-ups to increase engagement and conversions.

3. Incorporate Testimonials

Testimonials are a great way to build trust without coming off as too pushy. Consider creating a dedicated page for these success stories, and be sure to share them across your website and social media. When asking clients for testimonials, encourage them to focus on the specific problems you helped them solve.

4. Leverage Social Media

A solid social media strategy can expand your reach. Plan your content around daily themes, like sharing available properties on Mondays or testimonials on Tuesdays. Use social media to drive traffic back to your CRE website.

5. Advertise in Traditional Media

Don’t overlook the power of traditional media. Print ads, flyers, and local radio spots can enhance brand awareness and drive traffic. Include a QR code or a phone number in your ads to track effectiveness.

Visit us here, for a detailed discussion on 5 website traffic-increasing ideas for CRE marketing.

Ready to Transform Your CRE Business?

Your website is the foundation of your digital presence and a key driver of your business growth. At FocusedCRE, we specialize in creating top-tier commercial real estate websites that are not only visually stunning but also built to convert.

Let’s connect and discuss how we can help you take your CRE business to the next level in 2024. Contact us today to get started!

Contact Us: Phone: (317) 793-9014
Email: [email protected]