CRE Blogs.

Blogs are vital for generating website traffic and staying connected with your audiences. A good blog will also help to solidify your brand’s role as an industry thought leader. Like any industry, a commercial real estate blog must be produced on a timely and consistent basis to keep the attention of readership. Keeping your blog front and center means employing useful SEO techniques like using the right keywords, proper formatting, tagging, and developing quality content. Our commercial real estate blog team will work hard to make sure your publishing rich content on a regular schedule that will help generate leads, build sales, or simplify inform.

Basic SEO Blog Articles (450 – 600 words)

  • Client supplied clear topic and direction
  • Secondary research
  • Links (approx 3 external)
  • Keyword embedding (if supplied)


Developed SEO Blog Articles (450-600)

  • Topic research and development
  • Secondary research
  • Links (approx 3 external)
  • Keyword embedding (if supplied)


Long Blog Articles (800 - 1100 words)

  • Secondary research
  • Links (approx 3 external)
  • Keyword embedding (if supplied)


Advanced Blog Articles (800-1100 words)

  • Interviewing subject matter experts
  • Multiple rounds of revisions
  • Longer format, etc.
Per project or hourly @


Industry Article (1000-1500 words)

  • These are longer form articles that attempt to establish thought leadership for the client. More highly researched. Could incorporate any empirical data the company has collected. A piece like this is usually gated and delivered to a website visitor only after they’ve completed a contact form.


Bios (per individual) (250 – 350 words)

  • Based on supporting content provided by client
  • Includes light research on LinkedIn, company website, etc. to develop the story
  • Does not include interviewing the client or others.


Web Copy (per page up to 300 words)

  • Developed based upon input brief from client (we can supply a template)
  • Wireframe illustration of site should be supplied


Short Newsletter (250 words)

  • Brief on a topic supplied by client
  • Copy points for a simple infographic or chart
  • Development of one supporting factoid