Offering an engaging way to market your properties and set yourself apart from competitors – and the sea of other traditional flyers.
Videos have become the most popular choice for content consumption today. As of 2022, an average person is predicted to spend 100 minutes per day watching online videos. Even more compelling, statistically, viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text. This makes video offering memorandums a powerful tool to gain more tours for your property – and impress your client.
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People around the globe watch more than 1 billion hours of video daily. The medium accounts for more than 80% of global web traffic and more than 85% in the United States, according to Cisco Systems, Inc., a technology conglomerate based in San Jose, California.
Think about all the complications in properly showcasing a property to a client who’s not on site. An effective offering memorandum can help with pictures and text. But a Video OM can do so much more, taking the client on an inside walk-through or overhead for an expansive look at the site layout. Add music and words and, voila! Now, sellers can be armed with an OM that appeals visually and audibly.