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We want to get your wheels turning and make an impact on your commercial real estate marketing. If any of the below articles stand out and you would like to discuss, please e-mail us and we would be more than happy to discuss!

2022 Commercial Real Estate Trends and what we learned about them
30 Dec

2022 Commercial Real Estate Trends and what we learned about them

As we approach the end of the year this week, we thought it would be necessary to discuss the marketing as well as the business trends that fostered our great business strategy in 2022.

One of the very immediate trends that are on the lips of everyone in the context of the commercial real estate market is the growing trend of demand of flexible and agile space solutions like coworking spaces and executive suites. This has been triggered by among other things the adoption of working from home and the need for flexibility in the working environment.

This suit has compelled businesses to invest in their online presence and make sure that their approach is strong and strategic.

 One of the emerging trends that have been seen in the commercial real estate market is the increase in demand trend for an eco-friendly environment. Most companies are now conducting searches for properties which have the latest technologies such as solar panels, efficient lighting systems, and other ways to make the buildings energy-efficient to reduce their costs.

There has also been the tendency to have integrated buildings with both commercial and residential accommodation as well as recreational facilities. One of the main factors that have triggered this shift is an intention to design walkable communities in modern societies.

Finally, change in technology has also dramatically affected the commercial real estate market, particularly the shift and effectiveness of market place and more focus on data analytics.

However, it is crucial to remember that commercial real estate trends may not necessarily mirror those of the global economy due to many factors which may be regional, economic, or industrial.

There are a few trends that have been observed as making headlines in the marketing space of the commercial real estate industry in the recent past. Below are 4 Marketing trends that CRE Marketing has seen in 2022:

  1. Digital Marketing: These channels involve social media, email marketing, and online advertisement which have gained the attention in commercial real estate sector. Others argue that through digital marketing the business can cover larger market as compared to mainstream marketing since it is easier to target a specific group of market.
  2. Content Marketing: Among the ways to reach the target audience and cause its interest, valuable materials in the form of blogs, case studies, informative videos, etc., can be mentioned. The production of quality content education and information helps the business to gain the trust of the intended clients.
  3. Video Marketing: Video marketing is becoming very popular in our present generation, especially when it comes to commercial real estate businesses. Video enables business people to present their properties and offer a better experience to potential clients.
  4. Social media: LinkedIn and Facebook are two examples of social media platforms which can be a strong source of marketing for commercial real estate businesses. These are platforms through which business organizations can announce new developments, exhibit properties, and interact with potential clients online.

That is why one of the main attention areas should be devoted to digital marketing & technology. Due to the evolution of technology where individuals are now able to work remotely, the use of the internet and online platforms is on the rise now more than ever making it essential for companies to be able to market themselves online.

One of the other important realms to pay attention to is sustainability and energy conservation. More companies are concerned with the goal of lessening their carbon footprint as well as considering the overall benefits of energy-efficient buildings hence such structures may attract more demand.

Some of the report’s recommendations that may also apply are centered on the aspects of personalization and targeted marketing initiatives as a way of appealing to potential clients. Knowing customers’ needs and tastes would help companies in marketing their products and services to achieve better results.

As such, it is hard to determine what the market for commercial real estate will be like in the following year since the commercial market can be influenced in many ways including economic fluctuations, technological aspects, and shifts in consumer preferences. However, in a brief perspective, there are a few areas that the businesses may wish to concentrate on as the commercial real estate industry in the future of the next year.

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