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Success in CRE Strategies for Lead Generation

Lead generation is a critical aspect of success in the commercial real estate (CRE) industry. To grow your business and secure new clients, you need effective strategies that attract and convert qualified leads. In this blog, we will explore key success strategies for lead generation in CRE and provide actionable tips to help you achieve your goals.

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Success in CRE – Proven Strategies for Lead Generation

Making your real estate business grow and finding new clients is super important. To do so, you need effective strategies. Keep reading to explore key success strategies and actionable tips for lead generation.

First things first, knowing exactly who you want to talk to is a big deal. Think about the people you want as clients. What do they like? What are they looking for? It's like making a personalized offer just for them! Check out who's already your client and use that info. This helps you make plans that work and get more people interested.

Now, let's talk about sharing cool stuff. When you share helpful and valuable things, people perceive you as a real expert. You want to be the go-to person, right? So, make a plan to share awesome stuff like blogs, videos, and guides. Talk about things that might be bothering your clients and help them out. Use words that people might search for on the internet. Share your stuff on your website, social media, and in emails – everywhere your clients hang out. This way, you become the go-to expert in the real estate world, and more people will want to work with you.

Super easy, right? Keep it up, and you'll see more people checking out what you do in the commercial real estate world!


Leveraging Digital Marketing Channels

Jumping into the digital world is necessary for finding new clients in commercial real estate! Let's explore how to use the online playground to get more leads.

First off, make sure you shine online! Have a rocking website, be present on social media (think LinkedIn, Facebook, and Instagram), use email like a pro, and try out some paid ads. These are your tools to connect with potential clients.

Make your website a lead-catching machine by getting visitor’s emails. Put in clear action buttons and forms so people know what to do. Social media is your stage – show your expertise, share cool stuff about the industry, and promote your properties or services. Engage and respond to your audience inquiries – they love it when you talk back!

Now, let's talk emails. Build a list of people who are curious about what you do. Send them valuable emails that guide them through the real estate world. Share news, updates, and premium stuff to keep them hooked. And paid ads? They're like a magic spell to bring more people to your website.

So, by implementing the right digital marketing strategy, you reach more folks, make your brand known, and grab more leads. Ready to make waves? Contact Focused CRE today and see if we are the best fit.


Networking and Relationship Building

Let's talk about networking and building strong connections – super important for finding new clients in the CRE industry. Here's how to make it happen.

First off, go where the action is. Attend CRE events, join groups, and be part of professional clubs. This is where you'll meet potential clients and other important people. Be active, make friends, and build your network.

“NOTE: When networking, focus on building genuine relationships instead of trying to secure the leads immediately. Be friendly, listen well, and offer your help. Over time, this builds trust, keeps you in people's minds, and might even bring you referrals.”

Additionally, consider building partnerships with related professionals like architects, contractors, and property managers. Collaborations can create cross-promotion opportunities and provide access to their network. Which eventually gets you leads.

Remember, building connections takes time and real effort. The more you put in, the more leads you'll get for your commercial real estate business.


Utilizing Data and Analytics

Data and analytics play an important role in a successful lead-generation strategy. It can give you valuable insights that you can use to improve your strategy. Use tools like Google Analytics to monitor website traffic, conversion rates, and other important metrics.

Assign scores to leads based on their actions and behaviors to filter the most qualified leads. The lead score can be based on on-site visits, content downloads, and email interactions of a visitor.


Continuous Improvement and Adaption

In a continuously growing landscape of CRE, continuous improvement and adaptation are key to successful lead generation. Monitor industry trends, stay updated with new technologies, and be open to adopting innovative strategies that align with your target audience's interest.

Regularly evaluate the performance of your CRE lead generation strategies and campaigns. Analyze the results, identify areas for improvement, and make data-driven adjustments. A/B testing different approaches, messages, or calls to action can provide valuable insights into what resonates best with your audience.

Additionally, be responsive to feedback from potential clients and leads. Listen to their needs, address their concerns, and use their feedback to refine your lead generation strategies. By actively seeking feedback and adapting to changing market demands, you can continuously optimize your lead generation efforts and stay ahead of the competition.



In a nutshell, having awesome strategies to find new leads is like the secret sauce for winning in the commercial real estate game. Just remember a few things: know your audience, make connections online, use data and analytics, and always be ready to make things even better.

Putting all these pieces together helps you create strategies that bring in top-notch leads. It's like planting seeds for long-term success in your commercial real estate business. So, go ahead, rock those strategies, and watch your CRE business shine.


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