Custom maps for CRE marketing can be informative and helpful in presenting properties and their location to potential buyers or tenants. These maps may contain additional information about the property and its surroundings including the availability of social facilities, means of transport, and other related factors.
There are a few key elements to consider when creating custom maps for commercial real estate marketing:
- Scale: Ensure that the map you are using is of the right scale to enable the viewers to identify the property and its environment.
- Accuracy: The map must be as realistic as possible meaning that all places and distances must be as real as possible.
- Relevance: Do not post any information that is not necessary to understand the property and its value to the buyer or tenant.
- Design: The map should be clear and easy to read and the aesthetics of the map should be good. This involves the use of different colors or symbols to differentiate between the features.
These maps can be drawn using mapping software, and CAD programs, and may be hand drawn sketches as well. Especially in 2022, we have realized that it is more effective when experienced specialists create your custom maps as it significantly affects the quality and sturdiness of the map you require for your property.
For instance, a graphic designer who never worked in CRE before may design a perfect map of the property being sold with the company’s branding. However, unless they have a CRE background, they will not know what types of amenities, roads, and vehicles count, to include based on the property type.
The following are some of the subcategories of commercial properties that can be sold to interested buyers or leased to interested tenants. Some common types of commercial properties include:
- Office buildings: These are structures that are built for the purpose of providing office accommodation and can be moved to one company or several companies.
- Retail properties: These properties are used to retail goods and services to the public or the public as it may be. They can range from single-unit stores to shopping malls and strip shopping centers.
- Industrial properties: These properties are employed for production, storage, and any other production-related function. They may include factories, warehouses, and distribution centers.
- Multifamily properties: Such properties consist of apartments, condominiums, and townhouses where several families live on the premises.
- Hospitality properties: These properties are used for the purpose of providing shelter to travelers and tourists and can be in the form of hotels, motels, resorts, and bed and breakfast establishments.
- Land: The commercial land can be utilized for the development of new properties or can be held for long-term investment.
- Specialty properties: These properties have a special use or intended use like a self-storage, a golf course, or a marina.
Every commercial property is different and has its own characteristics and it is necessary to take into consideration the needs of the potential buyer or tenant to advertise a certain property.
The nature of the custom map that will be required in each commercial property will depend on the characteristics and features of the property and the target users of the map. Some general guidelines for choosing the right type of map for different types of commercial properties include:
- Office buildings: A clear map of the building’s layout as well as the surrounding environment, and other facilities and means of transport available can be useful to the potential tenants.
- Retail properties: A map of the property location within a big shopping complex or strip mall and other areas of interest and transport can be important to potential tenants and buyers.
- Industrial properties: Ideally, a map that indicates the interior design of the property together with the positions of loading docks, warehouses, and other essential aspects would serve the intended tenants well.
- Multifamily properties: Such as a layout map of the property and surrounding amenities and transport facilities may be useful for prospective occupiers.
- Hospitality properties: A map displaying the location of the property and surrounding facilities and attractions may also be useful to the guests.
- Land: It is also important for buyers or developers to see the location and size of the property and other features such as nearby facilities and transport systems.
- Specialty properties: An example of such information includes a map of the property, its layout, and surrounding facilities as well as means of transport.
To achieve the best results, it is recommended to cooperate with a specialist who has experience in creating custom maps for commercial real estate marketing to avoid mistakes in the map content and to provide the audience with the necessary information.
How have you found engaging non-CRE-focused graphic designers or map specialists to be like? Connect with us today to find out how we can assist you in creating the most strategic and well-branded maps for the new year!