It has been quite a journey over the past 14 years, perfecting marketing while working with commercial real estate brokers across the nation. At FocusedCRE, we unlocked secrets that let your brand shine and be noticed, all while making an impression that will stick.

We sat down with our Director of Account Management, Lindsay Amones, to get her take on the most overlooked aspects of making a marketing strategy successful. Brand refresh. "You don't need to blow up the world," she says. "A new color or font can breathe new life into your brand."

We gathered for you, based on the experience of lessons learned since 2020, 6 "must-haves" that you should be striving for your marketing to succeed. All these insights are supposed to help you draw more leads and make an impact, so let's reveal all those secrets right away!

1. Know your audience: This is a basic one and at the same time the very first, most important step in successful marketing. Never stop learning about your audience; its preferences are on the move—best practices to reach this audience, if nothing else. At FocusedCRE, we do our best to carry out meticulous market research to understand every detail of what your potential customers may be interested in and even their preferences. Being able to speak their language and relate to their problems is what lays solid ground and forever bonds.

2. Quality Content: This requires putting out quality and engaging content in the form of blog posts, videos, or updates in case of using social media. To help develop mastery of the process, FocusedCRE will have in place resources to craft quality content that is engaging in the form of blog posts, videos, or updates in the case of using social media. Remember that captivating content does not attract potential clients only but also keeps them engaged.

3. Digital Marketing: The must-have in a world gone digital is a perfect online representation, that entails a live website and social media at the same time with SEO and targeted advertisement as a crucial strategy to boost visibility towards lead generation. At FocusedCRE, we're equipped to guide you through digital marketing strategies to boost your online presence.

4. Building Trust: Testimonials and cases are powerful tools in building trust. In addition to the detailed stories of success, positive feedback, and successful results on your web and on social media will have much influence on the minds of your future clients. Proof of your expertise and reliability ensures that you are the 'go-to' choice in the commercial real estate market.

5. Personalized Outreach: This helps in the building of personalized relations in communication and further follow-ups. This is presenting your communications to the prospects, whereby the messages have what exact requirements and goals they have shown, appreciating, and understanding how they do their business. This will, in turn, instill more building of trust for successful partnerships.

6. Data-Driven Decisions: Data-driven decisions point toward an array of analytical tools such as Google Analytics, which will be of great help in understanding how the campaign engages your audience. This information will go a long way in enabling you to tailor the strategies for best use to put in marketing efforts.

Partnering with FocusedCRE:

With FocusedCRE, you will be sure that you’re marketing in commercial real estate takes it to another level. It offers quality personalization marketing campaigns designed for the quality utilization of digital strategies that are ahead of the competition. Building trust from referrals and case studies experience, along with the best practices in personalized outreach and data analytics, positions you for winning.

With us being your marketing partner; you're on the edge of the latest technological advancements for a competitive advantage. Make FocusedCRE your growth-driving partner. Build meaningful connections to succeed in commercial real estate. Contact us now to rediscover your winning marketing strategy!