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We want to get your wheels turning and make an impact on your commercial real estate marketing. If any of the below articles stand out and you would like to discuss, please e-mail us and we would be more than happy to discuss!

New Year, New Marketing Plan: Ways to Market Your Commercial Real Estate Company
4 Jan

New Year, New Marketing Plan: Ways to Market Your Commercial Real Estate Company

Are you prepared to scale up your commercial real estate business in the new year? A marketing plan is one of the ingredients of a successful recipe!

The commercial real estate marketing director is responsible for marketing and selling such properties as business premises, factories, and shopping malls among others. The marketing plan will assist you in defining your target market, communicating with potential customers, and monitoring your success in achieving business objectives. Follow these steps and considerations to create a winning plan:

Set Clear and Manageable Goals

The first step to take when it comes to marketing is to define your objectives from the marketing process. Is your goal to get more people to your website, get more people to fill out a form, or make more sales? When writing the goals be specific using the SMART framework and record your progress over some time so that you can make changes if necessary.

Identify Your Target Audience

For which segment of the population are you targeting your marketing campaign? Are they prospective buyers, tenants, or investors? Understand your audience and create your marketing messages according to the audience’s demographic and psychographic characteristics. This will assist you to identify where and how to get to them to market your products effectively.

Allocate Your Marketing Budget Wisely

Marketing is often expensive, so one needs to use the funds wisely. What is the expense and what is feasible to gain from various types of marketing such as advertising, content marketing, public relations, and the use of social media? You can also save your money by collaborating with other companies or institutions. For instance, you can hire a marketing agency with the intention of outsourcing some activities like designing or writing. This can help you to stay on your strategic business model and save time and money in other areas of your business. Time and money are elsewhere in your business and therefore you need to allocate your resources carefully.

Review And Refresh Your Branding

The brand is important in establishing credibility with any potential clients who may be willing to do business with any company. Ensure that your identity is standardized at all the places that are noticeable to your clients and customers; your logo, website, the cards you issue to your customers, and your social media accounts, among others. If your branding is out of date or does not match your business model anymore, it is high time you update your branding!

Create a quarterly Marketing Calendar

A marketing calendar is a strategic plan that can be used to coordinate your marketing plans every quarter. List down the dates for the intended campaigns and activities, and the objectives and measurements to each. This will ensure you are on the right track in your goals in achieving your marketing targets and make modifications where necessary.

Develop Marketing Campaigns and Promotional Materials

Now that you have your goals, target audience, and budget in front of you, let’s get down to business! Create ads, blog posts, e-newsletters, brochures, or social media messages. Another important detail is adding calls to action and contact information to make a client reach out to the company.

Network with Potential Clients

Networking is one of the best strategies when it comes to relationship building and positioning one as a go-to expert in the commercial real estate business. Go to conferences, get involved in associations or organizations of commercial real estate, and engage in online groups or posts.

Evaluate Your Performance and Adjust as Needed

This is why you need to keep your marketing aligned properly and track your metrics of website visits, prospects captured, and sales made. If you are not achieving your goals or if some strategies are not effective you should not be afraid to modify your marketing strategy.

If you consider the above points and follow the steps mentioned in the article, your commercial real estate firm can come up with an admirable marketing plan for the new year. So, to sum it up, if you are clear on your goals, know your target market and have a solid brand in place you are on the right track. A marketing calendar will give a clear vision of the activities to be undertaken in each period, it is advisable to outsource some of the activities from a marketing agency because it is cheaper. This means that by assessing your performance you will be able to make necessary changes and make sure that you are on track in fulfilling your marketing goals. Therefore, do not hesitate and begin the planning and marketing of your commercial real estate business today and be ready to see your business grow.

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